And at the very same time, almost without anyone noticing, the gesture came back to the fore.
Michael Phelps wore the round cupping marks at the Rio Olympic Games. Neymar, Karim Benzema added them to their recovery routine. Not as a passing fad — as a tool that works, and that there is no need to reinvent.
The technique evolved too. The flame, long reserved for practitioners, gave way to the manual pump. Fragile glass yielded to polycarbonate and polyester — safer, more precise, allowing the suction intensity to be dosed to the exact gesture.
For the first time, this ancestral gesture becomes fully domestic. It is this moment that Uplife chose to exist.